The main inspiration for the Museum of Illusions brand visualization idea came from the impossible stairs, the popular penrose steps. A variation of the Penrose triangle is a two-dimensional depiction of a staircase in which the stairs make four 90-degree turns as they ascend or descend yet form a continuous loop so that a person could climb them forever and never get any higher. The color palette and combinations for the brand identity have been inspired by Abstract Illusionism.
Museum of Illusions – Visual identity contrasting the reality and the illusion. Museum of Illusions started as a unique project which soon became one of the fastest growing education and entertainment places, with locations in more than 20 cities around the globe; and continues to expand!
MOI is a museum dedicated to showcasing the illusions created by the human brain that capture the spirit of the world of illusions in its real and tangable environment. The hardest part was to create a contrast between reality and illusion The main logo was designed to display letters M and I in 3D space without specifying exact boundaries.
The system creates the idea that everybody perceives for themselves where the real boundary is between the beginning and the end of the letters M and I.